The Mission is Sales: The Goal is more Sales by Erdman Joshua & Dumouchel Bob & Dumouchel Bob

Author:Erdman, Joshua & Dumouchel, Bob & Dumouchel, Bob [Erdman, Joshua]
Language: eng
Format: epub
Publisher: Systems & Marketing Solutions Inc.
Published: 2020-06-17T16:00:00+00:00

Then ask your Account Manager about any that get a ‘no’ from the questions above. Do that every month and your account will become more tuned to your vision. You will quickly learn that you only need to look at the Top 10 and ask questions to keep your PPC direction aligned with the business vision and goals. Many CEOs find that they can get this down to just a few minutes each month.

Hire a PPC Coach

The first question is “How Important is PPC?” If the answer is some form of high or very high, then consider hiring a PPC Coach. How much you engage your coach depends on how far you want to go and how fast you want to get there. As CEO, you oversee the person that has day-to-day account management responsibilities, either internal or external. You do not need to be smarter than they are, but you must understand enough to appreciate the value they bring to the business. You also need to be up to date on the PPC opportunities and risks. Most CEOs can get this done within an hour a month, but they often start with an hour a week . They run weekly until they are confident in their ability to oversee and direct strategy. Then back it down to once a month to stay up to date. Some companies keep the coach at once a week, but they move 75% of those hours to the account manager, reserving one hour for an update briefing. This expands the resources of the employee managing the account and gives them a professional second opinion. This gives the business an outside PPC auditor and a backup/transition plan if the employee resigns or fails to meet their sales goals.

Vision & Strategy

CEOs direct and control the vision and strategy of PPC but they are rarely PPC experts. By monitoring a couple key points and asking tough questions, you can control the strategy and delegate the tactics. If the CEO spends more than a few hours each month in PPC they are too deep into the weeds. Control the strategy but do not get sucked into the details because they never end, and you have a company to run.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.